Becoming a Top Merchant on TheGoldScarf: Approval, Gold Label Benefits, and Cause of Deactivation

At TheGoldScarf, we’re building a marketplace that celebrates and scales fashion brands offering unique, high-quality pieces across the globe. Whether you’re just getting started or looking to elevate your fashion store, this guide walks you through everything you need to know—from how to get approved to unlocking premium benefits through our Gold Label program and insight on why merchants unfortunately get deactivated.
How to Get Approved as a Merchant
To be approved and remain active on the marketplace, please ensure the following:
- Ready-to-Wear (RTW) or Made-to-Order (MTO): You must have RTW pieces or MTO items with clear delivery timelines included in the product description.
- Product Readiness and Detail: Products must be available as advertised, with accurate sizing, fabric details, and instructions on care.
- Prompt Communication: Always keep the team updated on your process and respond quickly to shoppers or admin inquiries.
We value frequent and open communication from our merchants — from product updates to launch announcements — to help us make conscious decisions.
Introducing the Gold Label
We’ve created the Gold Label to highlight top-tier brands and maintain high standards across TheGoldScarf. To qualify, your brand must meet the following:
- Products must be well-made and professionally photographed.
- Each item must include a detailed product description and fabric care instructions.
Gold Label Benefits
- A Gold Label badge next to your brand name and logo.
- Priority access to marketing promotions and campaigns.
- Opportunities to be featured at pop-up events and concept stores around the world.
- Increased visibility across our platform and social media channels.
- Private fashion webinars and more.
Why Merchants Get Deactivated
Your store may be deactivated if:
- You fail to fulfill customer orders.
- You are unresponsive to customers or the admin team.
- We receive consistent reports of poor-quality products or services from shoppers.
- You don't follow the product photography & community guidelines.
We’re excited to grow with you and showcase your brand to shoppers worldwide. If you have any questions or need assistance, don’t hesitate to reach out via marketing@thegoldscarf.com or DM us on Instagram.
Let’s build something golden together.

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